സ്വകാര്യത, ബ്രാൻഡിംഗ്, ഉപയോക്തൃ അനുഭവം എന്നിവയുടെ അടിത്തറയിൽ നിർമ്മിക്കാനാണ് സിഫോൺ ലക്ഷ്യമിടുന്നത്
in an effort to pull others away from proprietary chat platforms to the matrix protocol.

Matrix has the potential to be a standardized peer-to-peer chat protocol, and in a way already is, that allows people to communicate and control their conversation data. Email has been standardized in this way for a long time. For example, someone using Outlook can still email someone using Gmail. Most popular proprietary chat platforms do not adhere to a federated or decentralized protocol, and as a result have too much control over users data.

If the goal for Matrix is adoption, a network effect is required for this paradigm shift. Syphon makes the bet that the best way to attract new users is through strong branding and user experience. I hope that contributing and maintaining Syphon will help kick start this process and help those in need.